BRANDING AND DESIGNING THE EXPERIENCE FOR AN INNOVATIVE, FASHION-FORWARD APP FOCUSED ON BLACK OWNED BRANDS
After conducting in-depth competitor analysis to determine a product need, I discovered that while applications highlighting black-owned businesses had begun to emerge, there was a gap in the space in terms of innovation and aesthetic opportunities to appeal to those looking for more than just a general directory. With this in mind, the product planning primarily involved:
Before design began, I created lean personas for the app’s ideal target audience. Using this, the MLBB team was able to begin curating imagery and building a community around the app on social media.
To further gain validation of interest and begin collecting data - we created a landing page for launch notification sign-up for users, as well as for brand applications.
With Pinterest-like inspiration and no boring e-commerce product shots, this discovery feature allows users to save images attributed to listed brands that they love to a mood board. They’re able to create multiple mood boards, which use an Instagram Highlights style display.
Users also have the ability to search the app by category and each brand's profile enables consumer continuation directly to the brands’ site.